Windstar was losing minivan market share faster than its competitors, sales were down 29% and Owner Loyalty mailings had already reached the entire Windstar and Aerostar ownerbase. Through data analysis, we found out that the purchase of a minivan correlated with the birth of a second child. Based on our research, Ford positioned Windstar as the ultimate family minivan, putting “safety first” in everything it does. Ford achieved over 170% ROI because of our team’s work.

With the recent economic downturn, strapped consumers have put off purchasing new Harley-Davidson motorcycles. On top of that, postal increases have had a detrimental effect on direct marketing budgets. In order to generate motorcycle accessories purchases, the team needed to communicate effectively to used Harley-Davidson bike customers. Using a combination of personalization, digital alternatives and incentives, our team was able to generate greater sales over the traditional Big Book by more than 143%. At the same time, we created a user-friendly system from which independent Harley-Davidson dealers can create and mail personalized direct mail pieces: code name: MaVen.

Sovereign Bank was experiencing flat growth in deposits and needed to acquire new customers. Our team determined who uses Sovereign Bank’s services by dividing the target market into segments and analyzing the needs of each. We developed a marketing strategy geared toward each segment based on the consumer’s lifestyle and life stage. Our work helped Sovereign Bank see its weekly checking account demand lift by more than 12%.

The abundance of recruitment materials to high school seniors was making it extremely difficult for USP to effectively recruit potential students. Our team was able to track student college researching behavior to give USP the perfect time to recruit. Through our efforts, the university gained significantly greater traction by the time contacted students had become seniors.