The status quo was never quite good enough.

That’s why Scott Petinga created AKQURACY in 2007. The goal: challenge and improve upon traditional marketing practices in an independent, outside-the-box environment. The result: over 200% growth in the last three years, global expansion and a portfolio of proven success stories.

Data fueled. Consumer driven.

As a full-service, data-fueled communications agency staffed by a bunch of brilliant accountability freaks, our mission is simple: decrypt data in order to understand customer behaviors so we can re-create them, affect them and sustain them.

From there, we develop multi-channel marketing strategies supported by killer creative and delivered with sniper-like accuracy. Our impactful campaigns increase loyalty, boost cross-sell opportunities and build long-term, profitable relationships.

Our marketing strategies are based on real customer behaviors.

Email. Web sites. Mobile devices. Direct mail. Today’s consumers expect a consistent, unified experience. This need for coordinated, multi-channel marketing makes communicating with them a complicated business.

We provide turnkey, single-source marketing communications designed to create consistent engagement: one-to-one targeted messaging combined with flawless production and execution. Using MASS CUSTOMIZATION, we deploy messages based on dynamic analysis of behaviors across channels.

We’re experts at maximizing impact.

We determine executions based on the customers to whom we’re speaking and your desired results. And we build programs that speak with a single voice to the customer, creating and sending compelling, consistent messages. Our touch points are developed with an understanding of an individual’s needs, so the customer receives your message at the exact time he or she is most receptive to it.

Success relies on building relationships.

Perfectly timed interactions trump campaigns plotted on a calendar. Relevant conversations surpass message blasts. Ultimately, marketing is about people, not numbers. Our fully integrated platform offers you the power to grow and evolve customer interactions rapidly and accurately in the form of highly targeted messages sent at the right time, in the right channel.

We’re looking for long-term, mutually beneficial relationships.

We know both client and agency bring different qualities to the relationship—qualities which are rarely balanced. But we believe they can be. Our best work is born from a true collaboration between our clients and us. We’re so sure of this that we work to align our own economic interests with a client’s in order to share both the risks and the rewards, focusing on results in our approach and compensation model.

If you’re not constantly improving, why even get out of bed?

Curiosity is in the DNA of everyone at AKQURACY. Each employee at every level has a thirst for learning and an incentive to investigate. As we take on new assignments, we use that curiosity to ask and answer tough questions, and get smarter about the customer and the marketplace. Doing so allows us to think before and beyond the sale.

Build a global network, but don’t forget your roots.

In our highly integrated and mobile world, human connection no longer relies on physical proximity. So we don’t limit ourselves to what’s immediately doable. Instead we ask, what’s possible? And the answer to that, of course, is anything. It keeps us busy here at home (as part of the Minneapolis ad community, we’re helping revitalize the Northeast corridor of downtown) and in our new Asia Pacific office in Singapore.

We have the scope of services and experience of a large agency, but the flexibility of a small firm.

In addition, we’ve always operated using a best-in-breed philosophy when it comes to a client’s needs. Therefore, If you require expertise beyond our current talent roster, we can quickly tap into our network of operatives.

Talk is cheap. Experience is invaluable.